We have to build from the ground up again, we always have these intertwining threads that get confused and constrained and don’t really lead anywhere. It’s noble and ambitious to reach for a real bolt of inspiration or some kind of overriding principal to guide us forward, and I welcome it but when it gets too convoluted we have to go back to smaller more tangible steps.


We are doing well financially in online video production, so we seek the flow of balance there, we can invest.

We need a new car for a start, but it may be time to update the wardrobe, or well be aware of this so rather than being listless we can make some purchases. We are preparing in little ways for the lift up.

You can go and get shirts and a freezer, and a phone, why not. What about the front room? We need to purge it of junk, so it’s back toward where it needs to be, ready to be a blank canvas, which means organising the back room also. But we can’t really do much until we deal with the car, so we have to next it. What’s next for the meantime, do the car, trees?

You never answer the question of what becomes of the extra money. Assistants. It’s the only way. Do we want assistants doing dvd so we can do video? What’s the point? To get that further along in terms of the cooking temperature there.

But we need breakthrough with our own game. We have to aim higher because the resources we have compared to the return we’re expecting means we should be trying to aim for a good outcome asap. And that needs to be talent. What’s the vision there? Well where’s the time? It’s nice to have these ideas but who’s going to do the work? You need to get people doing the work.

Once that happens, once I can go have breakfast and then leave to do something else . . . I need to almost be starting at 11 so I can be done by 2pm and ready take off for 1 or 2 sessions. But I mean seriously because you can buy a few sessions a week, you just need to get absolutely clear about this.

First the photo shoot, I think we can take 3 steps.

step 1, visual content, step 2 performance and video, step 3 sex appeal and compelling viewing, step 4 website and business plan

but, what it comes down to is if we spend $50+ what are we getting?

1 sexy video? 1 childrens video? 1 presentation? some of my own dumb stuff?

If you had $300, because you had 10,000 hits, and you paid 4 girls $50 to make 8 videos and they all got 1000 hits . . .

The only problem is you’d be spending 2 days to make $100, but soon enough you’d have 100 videos and be making $200+ just on residual viewing. Once you get that one girl who gets 10k views whatever she does . . . but I could make that a requirement, say to them, look. When your videos are getting 1000 hits a week (and I’m making $30) then I will build the website. Meantime, you have to do the blogging stuff on our website.

But that’s what I was talking about, 2 days for $100, I couldn’t really have it, maybe I need to slowly walk my way to making a couple of hundred per week.

Is this what I want to do? Have $1500 from main business coming in $300 from gardening, pirates, music, trading, and video prodction whatever, and then getting a rolling $200 on through this well I think so. We’re building towards the five making enough for me to get $500.

Now let’s look at your shopping list.

Car is at the top, then my fashion.

shoes x 1 $100
pants + shirts $150
tailoring + other: $50
dress shoes/belts/sunglasses: $200

How many shirts do I need for youtube video production? you have your dress shirts, and your back up old shirts, because you need a few of both, but I’m talking about the shirts you wear each day and wash. 7. At the moment we have 3 black and 2 light blue and 1 dark blue. We need a lot of shirts.

It’s almost as if the rolex is now coming for me. Wants I’ve bought sjoes, jeans, shirts, I’ll be done. Maybe some dress shoes, and definitely some belts and sunglasses, now you’re on your way. The rolex is not for me right now.

What about the house? What you’ve go tis a freezer, TV, and to make the front room nice. We need to get the carpet cleaned. We need some slight rearrangements and I think that table may be out of luck. We need to purge the room, and basically keep picking on the ugliest thing in it. I don’t know if plants or whatever will make it nicer, I really have to think about it, maybe a beer fridge. Man we will honestly be struggling to spend $500.

What next? Phone, maybe a mixer.

So what is it?

Freezer, carpet, phone

It’s just very hard to get used to the new budgets. I feel like all my time is being robbed, but the only answer is more employees, the driver for 10 hours for $150.

I think it could be possible, me having days where I can go off.

car
front room/clothes
websites

trees
burner

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So we are now being called upon to institute a plan to get our situation sorted right across the board. It was always a struggle, we always if only, if only we had a chance to make an opportunity. Well the chance of an opportunity has arrived.


We need ideas about how we’re going to kick up, advertising is too limiting.

You’ve said it yourself you know what’s going to happen, you’re going to have 10 -15k with no idea what to do with it. But we are all responsible for our own actions, I can’t be held to it. We have to make the art flow, forget what you’re not going to do, focus on what you will do.

But that’s what I’m saying if we were only making 15, we’d have so much time we haven’t had so far, so that’s at the core, more balance, knowing that if te balance slips the other way for just a while, it’s okay. give me that new list we we were talking about.

car
adwords
archiving
trees

I will get the car thing sorted so the big one is gone, and I am right now chipping away at adwords and soon I will return to archiving, chipping away at the two.

The first goal is to be getting 50 hits from adwords per week for $10. With the archiving, I want to finish that gallery, turn it into “I can only ask” and then move on to setting up the photo display features etc. in the archive. No wait, media.

With the website when I get back – music, media, let’s talk, archive, blog. The more I archive, the more it opens up the section for more ideas. The more I do, the more it’s a hobby, which I will write up details of in my blog.

Trees just takes a little work and a payment and I need not think of it.

It’s almost a non thing but I will push on regardless. I reckon we can smack adwords and trees with a good push, archiving is just something that pushes along, we need to look at the car situation up there and consider it. Although that is about biding my time, so I say soon as, you start pushing the adwords and you strike trees from that list. But soon enough cars and adwords will be gone soon and I’ll be left with nothing but music videos and video production.

All that there is.

Except for the fact that rather than turning time into money, I have to turn money back into time, and what a really mean is whole days and nights to focus on creative video production, music videos etc. How am I going to do that without assistants?

I’m not. It’s all about the assistants turning up to do work.

We may have to take the same idea with the gigs of trying to get the best of both worlds. I reckon we need to work every angle. Hopefully, only doing a few hours work each day. leaving plenty of time for my 4 prong attack, 4 directions for

- talent – ramp ads, website,
- malls/street – 3-7pm – business card etc.
- internet – pay membership
- scene – friday/saturday

If we can commit to this I think we will be good but again like the music we want to start as we mean to continue, we need to get the tools we need.

Most importantly we must show courage. Continuing courage. We must make time in the day for it.

Well where are you aiming to be? Well with a couple of different girls going – so I see that we reach a level for our websites and video and we just start tossing it all in a pit like:

aesthetic
vid/ads/parties
websites
tech toys

it will break down like that soon, with a well we can dip into, that we just drain out back into the business when it gets too full, reinvesting.

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